What is a lead magnet and why do you need one?
If you haven’t heard anything about it yet let me explain what it is.
A lead magnet is content you create and give away for free in exchange for someone’s email address.
You may be asking, what format the lead magnet should be?
Lead magnets can be: (the below are used the most)
*PDFs, 
/ templates
*Videos, 
*Audio 
*Free Service
for e-commerce can be:
*discount coupons 
or *free products/services 
Tip
When you begin creating the lead magnet, think about your ideal customer avatar (ICA).
What is the content they need the most, so they find value in it and take action?
Write down, what are their pain points and aim to help solve them.
Remember: it is not possible to solve all their pain points within a lead magnet instead, you can help them take the first steps.
Hint. Lead magnets should be easy to read, watch or hear. Your subscribers will not go to the finish line if it is very long.
I have designed more than 50 lead magnets for my clients with countless pages of content. Believe me, it can overwhelm the reader.
Why do you need a lead magnet?
If you are building a business online or aspiring to sell digital courses, you must start building your email list. 
Here come in-use lead magnets. It is needed to attract your future customers to your email list.
That’s why I mentioned earlier that you must think of your ideal customer avatar when creating it.
Let me know if you have a lead magnet and what is all about.
If you don’t have one comment with a 
.
Bye for now 
.
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